Editor’s Letter


September’s here, and with it comes that much-anticipated transition into fashion’s favorite season.  Fall fashion can be truly transformative, and with that the central theme of our collection was the idea of a world within a world — an enriching new pulse in the heart of the everyday.  

Our creative vision for Fall 2022 is one that feels particularly close to our hearts.  Shot in Chinatown, San Francisco, it is an ode to and exploration of a place that has long-provided inspiration for our team.  Established in 1848, San Francisco’s Chinatown is a unique, lively neighborhood with a fascinating and essential history.  This project was a true labor of love, for both ourselves and the local community leaders that we had the privilege of working with to make it come to life.

We are incredibly proud and excited to be able to present our fall assortment within such a rich context — it is, after all, the season we dream about dressing for all year.  As for the clothes, this has to be our favorite and most daring collection yet, featuring new shapes and design-forward ideas.  We’re so thrilled to finally share it with you.

— Modern Citizen