How has your creative process and aesthetic developed over time?
I’ve always been drawn to minimal yet bold designs. I love things that almost whisper to you, but make a difference — it’s about making a statement, but not loudly. A ‘more is more’ approach can sometimes be appealing but when designing, but the final product comes to fruition from a process of elimination. I eliminate the noise and bring out the one thing that will stand out to people.
My line of jewelry began by transforming print designs into physical ones, but with time I recognized that I wanted to focus on easy, everyday wear. The line became much more sophisticated and reflected a foundation of simple forms that make statements; accents to your everyday.
Who’s the woman you have in mind when designing your line?
So many inspirational women that I know in my life right now. Friends, family members, women working hard to build their own brands and businesses. They have motivation, enjoy what they do, and enjoy life — they care about style and their appearance but don’t overdo it.
I want to make these women feel special in my jewelry by designing little surprises in otherwise classic styles — pieces that work for them every day, and are bold in a quiet way.