Responsibility Responsibility
Responsibility
Working towards an evermore responsible Modern Citizen is a constant goal for us — one that we believe is our ongoing duty as a brand in an imperfect industry with no single standard of perfection.  Instead, we acknowledge that we have the opportunity to grow and hold ourselves accountable to ongoing progress; and to share the intention behind what we do, and how we’re moving forward, with you.
How can we make our products gentler on people and the planet?

I.

Fashion Philosophy

Our clothes are designed to be easy to wash, wear, and keep in your wardrobe long-term.  By reducing the need for drycleaning and constantly buying new, replacement pieces, we aim to take some of the burden off of our customers in reducing their environmental footprint.
Fashion Philosophy
Fashion Philosophy
Fashion Philosophy
Sketch - Andra Our Fabrics Sketch - Lyra

II.

Fabrics

Our fabric programs are constantly evolving, to provide the most eco-friendly materials we can while maintaining our quality and accessible pricing standards.  It’s a delicate balance that’s always a work in progress, but one that we’ve made exciting strides in this year with the release of our first GOTS-Certified Organic Cotton styles.

Our Fabrics

As we continue to march toward innovations in and improvements to our fabric library, we have some ambitious goals for our near-term future.  Our focus is on sourcing a higher percentage of fibers that are organic or recycled from sustainably-minded manufacturers, while also increasing the general representation of natural fibers in our collection overall.

% of units 1H 2021 2H 2021 1H 2022
Sustainable * 9% 24% 35%
Natural ** 34% 18% 55%
Conventional 66% 65% 35%
* Organic, recycled, or sustainably-sourced materials
** Over 50% natural fibers
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III.

Fit Philosophy

Fitting with our modern aesthetic, we generally design our collection with easy, comfortable fits in mind for a wide range of body shapes and phases of life.  Learn more about our approach to extended sizing and fit diversity within our existing collection.

Fashion Philosophy
Today, nearly 80% of our assortment is offered in sizes XS – 1X — and continuing to expand our size range is a goal that our teams are always working toward.  As a small business, we’ve proudly achieved this through a long product development process and are excited to continue this work as we grow.
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Comfortable and never restrictive on a growing bump, these styles will either skim or hug the body in a way that feels right while it’s going through a major evolution.  Take it from the five (!) new and expectant moms on our team who want versatile clothes both pre and post-partum.
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As a team that’s made up mostly of petites, we love that feeling of getting pieces that work right off-the-rack. Luckily, nearly all of our assortment has been wear-tested and fitted on petite frames — featuring a variety of lengths and shape-defining details throughout.
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Being tall is amazing, but we know shopping for clothes can sometimes come up short.  Browse our edit of styles with those concerns in mind — like pant legs with longer inseams for a perfect foot or ankle graze, and hemlines that look as intended no matter where they land on the leg.
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How can we make our day-to-day more environmentally friendly?

I.

Shipping

Shipping is an essential part of our business, but one that comes with an environmental expense.  To date, we’ve offset more than 100,000 lbs of carbon via our partnership with Cloverly — a software platform that enables consumers to calculate the “carbon cost” of their shipping and fund verified offset projects.  As a company, we’re also working toward initiatives to make our outbound shipping operations completely carbon neutral.

Shipping - Carbon Offsets
Shipping - Carbon Offsets Shipping - Carbon Offsets
Our packaging Our packaging

II.

Packaging

It’s important to us that your products are delivered to you safe and sound in high quality, protective packaging.  With an eye toward circularity, our shipping materials are currently either compostable, recyclable, and/or made of post-consumer recycled material.

Our packaging

While we’re excited by the innovation happening in compostable packaging, we’ve also learned that access to proper composting facilities in the U.S. is unattainable for many of our customers outside our hometown of San Francisco.  In most urban environments, recycling infrastructure is more advanced and accessible; so in the near-term, we’ll shift more of our packaging to recyclable materials to ensure that the majority of our customers are able to “close the loop” more easily.

III.

Inventory

Our business model leaves very little room for waste — a major reason why you’ll often see Pre-Order and Waitlist notices on our site is because our inventory planning is centered around demand and avoiding excess.  On the bright side, know that any wait times you’re seeing are meaningfully helping to reduce over-production!

Inventory Inventory
Our packaging

IV.

Our Spaces

When it comes to our office, warehouse, and retail stores, we are extremely intentional about keeping them as circular and efficient as we can.  Wherever possible, we source vintage and/or refurbished furniture, fixtures, and devices.  We are also a California Green Business, which certifies that our physical spaces and in-person operations have met a high standard of sustainability criteria.
How can we make fashion a more safe, inclusive, and inspiring space?

I.

Our Team

We believe that businesses better serve the world if the people behind our brands better reflect it.  We’re proud to have a small-yet-mighty and diverse group of women behind the scenes providing essential voices in the room as decisions are made.  Diversity in hiring has always been a focus for our organization, and will continue to be prioritized as the business grows.
Founders
Team
Representation

II.

Representation

We believe that having a platform is a privilege, and we aim to use ours to elevate women of all forms, experiences, and identities.  Ensuring that our casting represents an increasingly more diverse array of faces is not only an evergreen goal and worthy challenge, but something we find to be incredibly celebratory — even as we have more work to do.

Representation

III.

Our Partners

Building and nurturing relationships with our partners is a central part of our business, including the vendors and craftspeople whose products we carry.  All of our factories are audited against recognized industry standards for worker safety and conditions (e.g., BSCI or WRAP Certification).

Our Factories and Partners
Our Factories and Partners

We’re also proud to stock brands beyond our own that are representative of our diverse customer base — with a majority being women and/or BIPOC-owned small businesses with unique founder stories and missions.

Our Factories and Partners
Our Factories and Partners