Our fabric programs are constantly evolving, to provide the most eco-friendly materials we can while maintaining our quality and accessible pricing standards. It’s a delicate balance that’s always a work in progress, but one that we’ve made exciting strides in this year with the release of our first GOTS-Certified Organic Cotton styles.
As we continue to march toward innovations in and improvements to our fabric library, we have some ambitious goals for our near-term future. Our focus is on sourcing a higher percentage of fibers that are organic or recycled from sustainably-minded manufacturers, while also increasing the general representation of natural fibers in our collection overall.
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Shipping is an essential part of our business, but one that comes with an environmental expense. To date, we’ve offset more than 100,000 lbs of carbon via our partnership with Cloverly — a software platform that enables consumers to calculate the “carbon cost” of their shipping and fund verified offset projects. As a company, we’re also working toward initiatives to make our outbound shipping operations completely carbon neutral.
It’s important to us that your products are delivered to you safe and sound in high quality, protective packaging. With an eye toward circularity, our shipping materials are currently either compostable, recyclable, and/or made of post-consumer recycled material.
While we’re excited by the innovation happening in compostable packaging, we’ve also learned that access to proper composting facilities in the U.S. is unattainable for many of our customers outside our hometown of San Francisco. In most urban environments, recycling infrastructure is more advanced and accessible; so in the near-term, we’ll shift more of our packaging to recyclable materials to ensure that the majority of our customers are able to “close the loop” more easily.
Our business model leaves very little room for waste — a major reason why you’ll often see Pre-Order and Waitlist notices on our site is because our inventory planning is centered around demand and avoiding excess. On the bright side, know that any wait times you’re seeing are meaningfully helping to reduce over-production!
We believe that having a platform is a privilege, and we aim to use ours to elevate women of all forms, experiences, and identities. Ensuring that our casting represents an increasingly more diverse array of faces is not only an evergreen goal and worthy challenge, but something we find to be incredibly celebratory — even as we have more work to do.
Building and nurturing relationships with our partners is a central part of our business, including the vendors and craftspeople whose products we carry. All of our factories are audited against recognized industry standards for worker safety and conditions (e.g., BSCI or WRAP Certification).
We’re also proud to stock brands beyond our own that are representative of our diverse customer base — with a majority being women and/or BIPOC-owned small businesses with unique founder stories and missions.